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Future of VFX in India:(MAAC Panbazar Guwahati)

Posted last May 15, 2012, 4:02 am in Entertainment report article


James Cameron's "Avatar" put India on the movie map, with Mumbai-based Prime Focus doing much of the incredible work to make Cameron's dream turn real. But according to one of the country's hottest young graphic designers, it's in India's TV commercials where the creative talent gets to really showcase its skills. The Entertainment VFX Industry has shown a very high growth rate of 53% over 2005-2009 and is estimated at USD 83 million in 2009. 60% of the market is for work done for overseas clients.Recent Trends and Growth Indicators Domestic and overseas markets are expected to shape the Entertainment VFX Industry in India Domestic Market VFX in Movies The use of VFX in live action films has seen a steady and significant growth over the years. Many live action films today include a VFX sequence and the sheer duration of these screen shots has also risen substantially. Usage in Broadcast and Advertising Usage of VFX in broadcast helps in significant reduction of costs. Its usage brings down the set creation costs for a broadcast by almost 60-65%, particularly for mytho¬logical shows. It also helps in costs savings of 30-40% for commercials.