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Engage Customers with Effective Content Marketing Strategies Part -2

Posted last July 16, 2018, 12:15 am in Services report article

To engage your potential customers by demonstrating the value of your brand is certainly a tough task to accomplish. Customers easily relate to the popular brands such as LG, Apple, Nike etc. On the contrary, lesser known brands or new start ups do not have this privilege. For conservative companies, dealing with B2B realm, ‘fun’content is not appropriate. It doesn’t mean that your company won’t be able to engage and express value to the target audiences.

It would be advisable to keep turning your creative wheels and this will enhance your customer engagement via content creation.

·         Brand Development

Check out for a natural communicator who is always positive and passionate to be an integral part organization’s success. Such high-spirited individual will be a trusted face and voice which will be the placed at the customer engagement platform. He/she will effectively make your brand more relatable and personal to the potential audiences.

He/she will develop content for the company or guest blog on other industry-focused sites. This will be quite beneficial for B2B companies. It would be recommended to go for video blogging as it is a particularly strong content strategy which humanizes a business. Nowadays, it is also gaining instant popularity. Other techniques of brand development are organizing webinars, public speaking opportunities and publishing e-books.

·         Engaging and Significant Content for Social Media

Social media has undoubtedly become a phenomenon as well as a vital component of the marketing. It is working hard to attain high level of customer engagement, while offering certain kind of value. However, value doesn’t represent offering deals and savings to the customers. For instance, sometimes a humorous tweet offers huge value to the viewers, as, it gives them a laugh and is worth sharing.

There are various organizations that offer significant information about the new trends, complex industry topics and the company’s products. This is one of the best content strategies for customer engagement. To make your business stand out, you can post How-To videos, guides along with informational blog articles on Twitter, Facebook or YouTube. It is a renowned fact that majority prefers watching instead of reading.  Hence, watching informative videos such as TED talks are huge hit among the masses.

A good and effective content strategy can accomplish powerful customer engagement. By humanizing your brand with the aid of videos, or by utilizing the right social media channels, you can smartly offer valuable and engaging content to your consumers. You must know that customer acquisition is approximately five times more expensive than customer retention. Hence, it is important to fulfil their changing needs. A brand that delivers such kind of experience for their target audiences will ultimately generate a more loyal customer base.